Tapping into your unique communication frequency can be the ultimate game-changer for developing strong sales communication skills, according to Erwin McManus—bestselling author, visionary communicator, and keynote speaker for D2DCon 8.
Erwin is known for his transformative book, The Seven Frequencies of Communication, which redefines how leaders, entrepreneurs, and sales reps connect, inspire, and lead through intentional communication. At D2DCon 8, Erwin will explore how sales reps can unlock their unique communication frequency, overcome personal barriers, and build meaningful customer relationships.
Whether you’re a door-to-door warrior or a seasoned sales leader, Erwin’s actionable strategies can help you sharpen your skills and amplify your impact.
Key Takeaways to Unlock Your Unique Communication Frequency
1. Discovering Your Unique Communication Frequency
In The Seven Frequencies of Communication, Erwin explains that every individual has a unique frequency of communication shaped by their personality and life experiences. However, the real magic lies in expanding your range to resonate with others across all seven frequencies.
Erwin also introduces the concept of “shadow frequency”—traits that unintentionally alienate others. By overcoming these blind spots, you can foster authentic and effective communication that builds trust and closes deals.
Sales Insight:
To truly connect with customers, you need to identify your strengths and weaknesses in communication. At D2DCon, Erwin will provide actionable strategies to conquer your shadow frequency and shift into alignment with your authentic self.
2. From Selling to Serving: A Frequency Shift
One of Erwin’s core lessons is transforming your mindset from “selling” to “serving.” By focusing on solving your customer’s problems, you naturally align your communication frequency with their needs. This approach fosters authentic connections and makes closing deals a natural byproduct of adding value.
Erwin’s Insight:
“When you shift your mindset from selling to serving, your frequency changes. You move from manipulator to motivator, dictator to commander, performer to challenger.”
Sales Takeaway:
Approaching prospects with a servant mindset amplifies your unique communication frequency and enhances your ability to resonate with their needs.
3. Harnessing the Transformative Power of Words
“Words are magic. Words are life,” writes Erwin in his book. Words not only shape relationships but also influence how customers perceive value. However, words can alienate rather than inspire when spoken from a shadow frequency (e.g., fear, frustration, or arrogance).
Sales Insight:
At D2DCon, Erwin will explore how intentional language can amplify your influence. Choosing words that resonate with your audience can build trust, communicate value, and leave a lasting impression.
4. Conquering Your Shadow Frequency
Each communication frequency has a shadow side—a distorted version of your authentic self that surfaces under stress or pressure. For example:
- A “Commander” frequency may become overly controlling, alienating prospects.
- A “Healer” frequency might overcompensate, leading to burnout.
Erwin stresses that self-awareness is the first step to growth. You can realign with your authentic self to build stronger connections by identifying when you’re operating from your shadow frequency.
Practical Tip:
Take Erwin’s free Seven Frequencies Assessment to uncover your strengths and shadow traits. Then, attend his D2DCon keynote to learn strategies for overcoming communication blocks and building trust.
“Words Are Frequencies and Frequencies Shape Realities”
Erwin McManus’ philosophy aligns perfectly with D2DCon’s mission: transforming sales into a relationship-driven journey. By unlocking your unique communication frequency, you can create a lasting impact, inspire trust, and take your sales game to the next level.
Whether you’re a seasoned leader or just starting in door-to-door sales, Erwin’s insights will empower you to lead with clarity, confidence, and connection.
Meet Erwin McManus at D2DCon 8
Don’t miss learning directly from Erwin McManus at D2DCon 8, happening January 7–9 in Salt Lake City, Utah.
A digital marketing and sales professional specializing in content-based functional areas - Ahsan Zafeer is driven by a never-ending passion for developing, nurturing, and strategizing key content aspects. He writes extensively on sales, digital marketing, and associated trends, developments and technologies. He also serves as a digital marketing strategist and freelance consultant for globally oriented organizations. He tweets @AhsanZafeer