D2Dcon Speaker
Build in the blizzard. Brandon scales full-stack solar in the most brutal markets—and makes it look inevitable
- CEO, North Energy (Canada)
- Former CEO, UNTD Energy/UNTD Builders
- 20+ years D2D
- Featured on the D2D Podcast
- D2DCon speaker (leadership + workshop)
Short bio
What kind of person launches a full stack solar & renewable company across snow-covered Canada… born in darkness, forged in ice, through one of the most logistically brutal markets?
It would have to be someone insane.
Or someone who’s already built the impossible.
I’m B Holmes. I’ve been knocking doors since 2004 and slapping glass since 2011… And I’m one of the crazy ones.
In 2011, I helped launch one of Vivint Solar’s first East Coast office in New Jersey. We IPO’d during one of the worst blizzards in recorded history. Out of that storm, I helped build systems, mentored the legends, and laid the foundation for nearly every solar company still standing today.
In 2017, I launched UNTD Energy—pioneering a dealer-first model that let reps work with multiple lenders, no exclusivity. We scaled to $100M by year three.
Now I’m back—with North Energy: the first full-stack, rep-built solar empire in North America. Partnering with Canadian legends Brent Stevens, Curtis Plat, Arjun & Rohan Manhas.
This isn’t just solar.
It’s legacy.
It’s redemption.
It’s reclaiming my family’s Canadian roots, restoring my tribe’s sacred medicine, and raising the next generation to fulfill their hero’s journey.
21-year husband. Father of 4. Legacy builder. Industry disruptor. And I’m just getting started.
Note: Public corroboration for today’s roles includes North Energy (CEO), corporate filings, and UNTD Energy (CEO); the personal narrative above is speaker-provided.
Industry tags
- Security
- Smart Home
- Solar
- Leadership
- Recruiting
D2DCon appearances
Watch / Listen
Steal the Playbook (field-tested frameworks)
These are written for real-world deployment in Canada’s climate + policy reality. Link each card to your internal SOPs, then assign owners and a 90-day scorecard.
1) Full-Stack in the Snowbelt (design → install → service)
- Spec for snow load (racking, tilt, ballast) and ice management by province; pre-approve SKUs with AHJs/utilities.
- Build a winter-ized install SOP (heat mats, staging, temp-safe adhesives, weather windows).
- Service ring: 48-hour triage SLA + spare-parts cache per region.
- Bundle interest-free financing + rebate guidance at the proposal (North Energy positioning).
Do next: Localize by province and link to your North Energy equipment/financing explainer.
2) Dealer-First Sales Engine (multi-lender without exclusivity)
- One pipeline, multiple lenders: quote ladders (cash, loan, PPA where available).
- Lender fit rules: credit bands, roof age, province incentives.
- Daily lender QA stand-up to kill bottlenecks (docs, stipulations).
- Pay on approved+scheduled to compress cash cycles. Signal: Brandon ran a dealer-first motion at UNTD Energy (CEO listings + D2D interviews)
3) Open‑House Experience, Not an Open Door (show → sits → listings)
- Source local anchors (community leaders, past trades crews) vs. pure summer-program imports.
- 30-60-90 ramp: door stamina → live sits → province-specific compliance (permits, interconnection).
- Leadership span 1:8; promote on scorecard streaks, not gut.
- Weekly GSR (Goal Setting & Review): leads, sits, closes, install cycle time. Context: Holmes’ D2D content centers on recruiting systems and leadership scorecards.
4) Interconnection & Incentive Mastery (reduce cycle time)
- Maintain a matrix of utility/AHJ rules by province; pre-flight every deal against it.
- Permit pack kit (drawings, engineer stamps, spec sheets) templated per utility.
- Cycle-time dashboard: NTP → PTO; coach the bottleneck owner weekly.
- Route rebates/credits into proposals; keep “cost-to-own” the hero metric.
Do next: Attach your provincial rulebook; use North Energy’s education pages for homeowner clarity.
5) Content-to-Doors Flywheel (manufacture demand)
- Record one pillar video weekly (cold-climate myths, bills, economics) → Reels/Shorts.
- Print QR cards with that video + “book a survey” CTA; carry on doors.
- Feature installs on local businesses (B2B sponsorships) → neighbor leads.
- Rep comp includes 2 content pieces/week tied to pipeline influence.
Do next: Borrow the cadence from prior D2DCon talks and Brandon’s D2D appearances.
6) Leadership Cadence (win the week)
- Daily: 10-min stand-up (yesterday’s numbers, today’s target, top objections).
- Weekly: GSR + training block (ice-breakers, roof-safe pitch, lender updates).
- Monthly: P&L review + install cycle time + cash conversion.
- Quarterly: headcount plan, territory swaps, product roadmap.
Do next: Align this with your D2D Bootcamps / Door to Door University paths for managers and reps.
Quote Bank
Chase Return on Life, and the ROI follows.
FAQs
Is Brandon confirmed for D2DCon Canada 2025?
Yes—he’s listed on the official agenda for panel and workshop slots.
What’s North Energy?
A Canadian solar provider with leadership including Brandon Holmes (CEO), Brent Stevens, and Curtis Platt; incorporated in 2024
Where did Brandon operate before North Energy?
As CEO of UNTD Energy/UNTD Builders (Utah); see BBB and D2D interviews.