Brendan Quinlan

Each framework ends with a Do next so your team can deploy fast.

1) The 500-Rep Recruiting Engine (funnel + cadence)

• Recruiting = selling: same stages (book → show → offer → start), tracked daily in a dashboard.
• Sources: campus leaders, past athletes, trades crews, and referrals; warm intros beat cold DM.
• Interview block: 20-min screens → weekly start classes; momentum matters more than perfection.
• Scorecard for recruiters: interviews booked, show rate, offer rate, starts, 30-day retention.
• Leadership bench: 1 leader per 8 reps; promote on a 3-week green streak.

Do next: Point recruiters to the D2D Recruiting course / The League for scripts and cadence; reference Brendan’s 500-rep build on Ep. 471.

2) Canada-First Territory Strategy (multi-city, winter-proof)

• City selection matrix: utility cost, density, seasonality, competitor saturation.
• Territory pins: walkable 90-minute loops; AM/PM loops to avoid overlap.
• Cold-weather kit: footwear, gloves, thermals, and short-form pitch adapted for winter.
• Daily rhythm: AM drills → doors → PM debrief; roll wins into nightly group text/video.

Do next: Mirror the city rollout Brendan describes (multi-city Canada) and align daily cadence with D2D U playbooks.

3) Launching a New Country (Melbourne blueprint)

• Seed team: export 3–5 proven leaders; fill with local recruits.
• Legal/admin sprint: entity, payroll, tax, field compliance before day 1.
• 30-day play: daily sits goal per small team; pair rookies with closers.
• Cultural transfer: copy the cadence first, localize later (objections, pricing, scripts).

Do next: Use Ep. 471 as the leadership training pre-read for your launch crew

4) The Insight x Vantage Flywheel (brand + engine)

• Brand promise (Insight): QualityPro, fast service, satisfaction guarantee.
• Engine (Vantage): recruiting/training scale + summer surge + leadership bench.
• Closed-loop: rep UGC → local trust → easier recruiting → bigger classes.

Do next: Study Insight’s QualityPro feature for consumer messaging and Vantage’s positioning for recruiting copy.

5) Manager’s 30-60-90 (from seller to leader)

• Days 1–30: ride-alongs, live objection coaching; own 1 recruiting source.
• Days 31–60: run morning drill + nightly debrief; certify one mentee.
• Days 61–90: hit team KPIs 3 weeks straight; take over a micro-office.

Do next: Pair this with D2D’s Leadership Bootcamp; Brendan’s style emphasizes “player-coach”—he still knocks when needed.

6) Retention Beats Replacement (culture > churn)

• GSR weekly: each rep sets personal and pipeline goals; coach gaps, celebrate green cells.
• Margin-share moments: give a struggling rep a deal to re-ignite belief (long-term ROI > short-term override).
• Purpose > pressure: big mission + peer recognition + visible progress.

Do next: Lift retention tactics straight from the D2D Experts recap of Brendan’s leadership approach.