D2Dcon Speaker
The door-to-door OG who scaled from street-level selling to billion-dollar energy—then bottled the system as Sales Superstar
- Co-founded Ontario Energy Savings (Just Energy)
- CEO, ONIT / Ontario Wholesale Energy
- Creator of Sales Superstar (Volumes I & II)
- 25+ years building high-output sales orgs
Short bio
Tim Mulcahy is a career door-to-door builder who co-founded Ontario Energy Savings (later Just Energy), a North American retailer that grew from startup to public company—proof that a D2D engine can scale to enterprise.
He now leads ONIT / Ontario Wholesale Energy (CEO; licenses and filings corroborated with the Ontario Energy Board) and in 2024–25 launched a U.S. expansion via American Wholesale Energy, per industry press.
Tim’s frameworks live in Sales Superstar—his complete, free training (originally recorded 2007–2008), plus Volumes I & II (Amazon). The curriculum codifies fundamentals like Creating Need (“No need… no sale”), Third-Party Credibility, presentation structure, and daily management rhythms.
Industry tags
- Security
- Smart Home
- Solar
- Leadership
- Recruiting
D2DCon appearances
Watch / Listen
Steal the Playbook
1) “No Need, No Sale” — Create Demand Before You Pitch
Why: If the prospect doesn’t feel a felt problem, your close is dead on arrival.
How to run it:
- Open with diagnostic questions to surface a gap (bill volatility, security blind spots, comfort/automation).
- Mirror and quantify the pain (dollars, time, hassle).
- Introduce the future state (what “done” looks like), then bridge with your offer.
- Only then present—keep it to 3 crisp value points tied to the gap.
Tim’s lesson Creating Need anchors this sequence. Pair with a one-page script and run 20 reps in role-play before live doors.
2) Close Like a Pro: Trial → Final (with “If/Then” Framing)
Why: Micro-commitments reduce pressure and surface last-second friction.
- Script skeleton: “If we can lock the [problem] and you’re happy with [terms], are you comfortable getting this [date/time]?” → handle → finalize.
- Source: Presentation/close methods across Sales Superstar; see also YouTube Becoming a Sales Superstar for delivery tone.
3) The Canvassing Rules (Field-Ready)
Why: Door discipline beats door volume.
- Tactics: Walkable loops; time-boxed sets; “odd/even sweep”; log follow-ups same-day; finish with 2 wins + 1 fix for learning transfer.
- Check out “15 Golden Rules of Canvassing” (Sales Superstar free tools booklet). Use as a team poster and checklist.
Quote Bank
Daily meetings don’t waste time—they compound it.
FAQs
What’s Tim doing today outside speaking?
He’s CEO of ONIT / Ontario Wholesale Energy; regulatory filings (e.g., OEB correspondence) and trade press confirm expansion moves.
Is Sales Superstar really free?
Yes—it’s open-access. Start with Volume 1 lessons and the About page to onboard fast.
What’s Tim doing today outside speaking?
He’s CEO at ONIT / Ontario Wholesale Energy (company site).n
How does his enterprise experience translate to my D2D team?
Tim scaled with door-to-door fundamentals: need creation, third-party proof, structured presentations, and daily/weekly cadences—the same plays your reps can run tomorrow.