Ty Bennett

1) Turn every pitch into a story

Why: People remember stories far more than they remember bullet-point features. Stories engage emotion and make decisions feel safer.

How to run it next week::

• Take your standard pitch and write one customer story for each main benefit (savings, comfort, safety, convenience).
• Structure each story: problem → struggle → solution → result.
• Practice dropping one 20–30 second story in every door interaction (even the “no’s”) so it starts to feel natural.
• Want a model? Watch Ty’s D2DCon 2019 storytelling keynote and the D2D Experts breakdown: The Power of Storytelling and Influence – Ty Bennett.

2) Lead like a partner, not a boss

Why: Ty’s work shows that influence beats authority if you want commitment. Teams follow leaders who listen, coach, and build with them—not just talk at them.

How to run it next week:

• In your next team meeting, spend the first 10 minutes asking reps:
• “What’s working in your area?”
• “Where do you feel stuck?”
• Coach one skill live (objection, close, or opener) instead of just reviewing numbers.
• Have each rep set one personal metric for the week that they pick—not you.
• If you use The D2DCRM to track this, attach each rep’s goal to their pipeline so you coach to facts, not vibes.

3) Use “story questions” to open people up

Why: Great storytellers don’t just talk; they ask questions that invite the customer into the story. That’s where influence really starts.

How to run it next week:

• Add one story-shaping question to your opener, such as:
• “When was the last time you had to deal with ___?”
• “What’s the most annoying thing about your current ___?”
• Listen for a moment of frustration or desire, then bridge to your story:
• “That’s exactly what another family down the street dealt with…”
• Practice three of these questions in role-plays before you hit the area each day.

4) Build “buy-in loops” instead of one big close

Why: Ty’s partnership-based leadership work shows that people commit more when they feel like co-creators, not targets. Micro-commitments reduce pressure and surface concerns early.

How to run it next week:

• During your presentation, pause and ask:
• “Does that make sense so far?”
• “How does that compare with what you’re using now?”
• After each key benefit, check for agreement:
• “If we could solve that part for you, would that help?”
• Use a simple if/then close:
• “If we can lock in [benefit] and the numbers look good, are you open to getting this set up for [day/time]?”

4) Treat failure as fuel (Ninja Warrior rule)

Why: In Ty’s Ninja Warrior-inspired keynotes, he shows that top performers treat misses as information, not identity. That mindset keeps reps aggressive on the doors all summer.

How to run it next week:

• End each day with a 2–1 review:
• 2 things you did well.
• 1 thing you’ll change tomorrow.
• Managers: start team huddles with “biggest lesson from a miss yesterday” instead of only reading leaderboards.
• Capture those lessons in your team’s D2DCon / D2DU notebook or in a shared doc so new reps don’t repeat the same mistakes.